Max and Jaymee explore willfulness, stubbornness and willful ignorance, considering how fear, ego, past conditioning and group conformity can prevent people from adapting, questioning established practices or recognising when familiar approaches are causing harm. Through personal experiences and examples from workplaces, housing policies and wider society, they reflect on the importance of independent thinking, creativity, empathy and personal responsibility, while questioning how obedience and resistance to change can allow harmful systems and behaviours to continue.